How to Reach Millennials: A Simple Trick From a Successful, 70-Year-Old Basketball Coach

Posted on Posted in Coaches, Coaching, Leadership
(Photo by Streeter Lecka/Getty Images)

Duke Blue Devils coach Mike Krzyzewski is gearing up for another NCAA tournament run. Here’s how he reaches his players–despite being 50 years their senior.

By Justin Bariso, Founder, Insight @JustinJBariso – Connecting with younger generations has always been challenging. For centuries, older people have felt that the youth speak a different language…and with the rise of texting and emojis as tools of communication, that communication gap seems to widen.

Which is what makes Duke Blue Devils coach Mike Krzyzewski so remarkable. Coach K (as he’s affectionately known to players and fans) is known for building quality relationships with his young players, despite being about 50 years their senior. He’s also a proven success, having led his team to five national championships, second most in college basketball history.

As Coach K and his team gear up for another NCAA tournament run, it’s time to shine some light on Coach K’s successful communication style. And according to a recent article in The New York Times, it hinges on his ability to speak his players’ language. (CLICK HERE to read the entire article)

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